Product Marketing & Creative Lead

BRAND STRATEGIST. STORY SHAPER WITH MARKETING DEPTH.

I make brands memorable through trend-driven insights, creative direction and product strategy. Because forgettable doesn’t convert.

My Skillset in action

I help brands connect with people through strategic thinking, cultural insight, and creative execution—driving brand relevance, content engagement, and sales enablement.

A

Brand Strategy & Insight

I connect vision to business impact, through clear positioning, cultural insight, and trend research that connects with people and moves business.

B

Creative Content & Storytelling

I shape brand stories from idea to screen; writing scripts, designing visuals, editing videos, and creating stories that feel sharp, human, and on-brand.

C

Digital Marketing

I understand where stories live and how they spread. I translate creative ideas into measurable outcomes across platforms with the right data.

I think like a strategist

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I understand the business

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I think like a strategist → I understand the business →

I design like a storyteller

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I give the brand a voice

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I design like a storyteller → I give the brand a voice →

I act like a marketer

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So it connects and converts

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I act like a marketer → So it connects and converts →

PROJECTS

Co-Founding a Premium Footwear Brand from Scratch in a Competitive Market.

A timeless leather sneaker brand designed to feel relevant every day, from strategy to storytelling, built from scratch with no external funding.

Contribution

  • Product Marketing

  • Positioning & Identity

  • Visual Identity & Brand Narrative

  • Ecommerce Engine

  • Long-Lead Conversion Funnel Design

  • Content System

Strategic Creative Lead with a Decade Turning Ideas into Impact.

Grew into a role that connects vision, people, and process. Led cross-functional teams while building systems that scale.

Contribution

  • Brand Strategy & Positioning

  • Strategic thinking across B2C and B2B

  • Cross-Functional Leadership

  • UX & Customer Thinking

  • Funnel design & conversion strategy

  • Content & Campaign Direction

  • Project & Stakeholder Management

  • Art direction, Motion graphics & video editing

Strategy-Led Content That Builds Brand Equity, Not Just Followers.

BanBajío is one of Mexico’s top banks in business and private banking. Despite its scale, the brand’s digital presence in retail banking lacked consistency, and cultural relevance.

Contribution

  • Strategic content architecture

  • Brand voice & message hierarchy

  • Editorial planning & systems thinking

  • Cross-functional team leadership

Brand What’s Next

If you’re building a brand that needs strategic clarity, creative direction, or content that performs, I can help shape what’s next.